SEO stands for Search Engine Optimization. It is basically optimizing our webpages so that they can be finding by the search engines like Google, yahoo, bling or in simple words it is how much is the visibility of the webpage in web search engine. The webpages that comes first during the search have the largest number of visitors or are called customers of that webpage .It is basically in which order the unpaid websites appears when a search is done . The website is optimised by miami seo experts with editing its content, adding more content to the original, changing its HTML coding.
The types of SEO are: White Hat, Black Hat, Grey Hat and Negative SEO.
1: A White Hat SEO
It is according to the search engine’s guidelines and do not try to fool the site visitors, that is no deception. It makes sure that the webpages are of good quality and the content available on the sites is useful
2: Black Hat
A black hat SEO includes making ranking improvements that are disapproved by the search engines or in simple words it means involving deception .It is done by redirecting visitors from a page that is built for search engines to one that is most human friendly. This includes:
2: Cloaking SEO
Cloaking SEO tactic that is serving one version of a page to search engine bots and another version to human visitors. A little change in the Html code, background colour, changing font type and size, hiding text is done.
Metatag stuffing is done by repeating keywords and using keywords that are not required in website content. Keyword stuffing is done just to increase the keyword count and density of the page, thus keywords are placed at any inappropriate place in the page. Gateway Pages do not contain good quality content but just contain some similar copied data, phrases and keywords. Mirror websites are hosted which have the same kind of content but different URLs. Page hijacking is done in which a copy of a popular website is created whose contents resembles the original website, and users are redirected to inappropriate pages.
3: Grey Hat SEO
It is basically intermediate of the white and black hat SEO that is it consolidates both. It includes change from dark to white and vice versa. There are better outcomes from some SEO organizations that follow Grey Hat SEO.
4: Negative SEO
It includes activities that are aimed at decreasing a competitor’s site rankings in search engines results. These activities include purposely building spammy, unnatural links to the site, content scraping, and also hacking the site.