Category: SEO

SEO stands for Search Engine Optimization. It is basically optimizing our webpages so that they can be finding by the search engines like Google, yahoo, bling or in simple words it is how much is the visibility of the webpage in web search engine. The webpages that comes first during the search have the largest number of visitors or are called customers of that webpage .It is basically in which order the unpaid websites  appears when a search is done . The website is optimised by miami seo experts with editing its content, adding more content to the original, changing its HTML coding.

The types of SEO are: White Hat, Black Hat, Grey Hat and Negative SEO.

1: A White Hat SEO

It is according to the search engine’s guidelines and do not try to fool the site visitors, that is no deception. It makes sure that the webpages are of good quality and the content available on the sites is useful

2: Black Hat

A black hat SEO includes making ranking improvements that are disapproved by the search engines or in simple words it means involving deception .It is done by redirecting visitors from a page that is built for search engines to one that is most human friendly. This includes:

2: Cloaking SEO

Cloaking SEO tactic that is serving one version of a page to search engine bots and another version to human visitors. A little change in the Html code, background colour, changing font type and size, hiding text is done.

Metatag stuffing is done by repeating keywords and using keywords that are not required in website content. Keyword stuffing is done just to increase the keyword count and density of the page, thus keywords are placed at any inappropriate place in the page. Gateway Pages do not contain good quality content but just contain some similar copied data, phrases and keywords. Mirror websites are hosted which have the same kind of content but different URLs. Page hijacking is done in which a copy of a popular website is created whose contents resembles the original website, and users are redirected to inappropriate pages.

3: Grey Hat SEO

It is basically intermediate of the white and black hat SEO that is it consolidates both. It includes change from dark to white and vice versa. There are better outcomes from some SEO organizations that follow Grey Hat SEO.

4: Negative SEO

It includes activities that are aimed at decreasing a competitor’s site rankings in search engines results. These activities include purposely building spammy, unnatural links to the site, content scraping, and also hacking the site.

Search Engine Optimization (SEO) is simply the process of increasing traffic or rank higher in searches by improving the quality of content by using keywords and cross link building etc. It is known to target organic traffic in place of paid traffic through various SEM practices. Generally, simply to handle but precisely difficult to master as you need to understand how search engines computer based algorithms work. As sometimes various search engines use to change their algorithm 500 times in a year which is approximately 1.5 times a daily. But S.E.O benefits in generating traffic preferably used by webmaster because of its improvement in finding.

On and Off Page Factors

There are two types of factors on various search engine decides which page to rank higher. One is On Page Factors which is all about content and Off Page Factors which is about cross link building etc. Cross linking between various pages of the same website can produce more links to important pages to improve its visibility.  Writing well formatted content frequently that contain keyword can be a factor in S.E.O benefits in generating traffic. Regular update in content with time to time can bring more traffic to a page.

“Invisible” On Page SEO

Addition of related keywords to a web page’s metadata, along with the title tag and meta description will tend to develop the relevancy of a site’s in search engine database resulting in more traffic. Proper well-structured URL and domain via multiple URLs using the approved link element or via 301 redirects can be a fundamental to link popularity in score.

Explosion of Mobile Industry in recent times

In recent times search engine is giving more priority to the below elements for SERP:-

• Page Speed
• Mobile Compatibility
• HTTPS version(Secure Site)
• AMP(Accelerated Mobile Pages)
• BERT

SEO benefit in generating traffic is nice and can generate adequate return on investment. However, it focuses more on relevance than prominence which is a break of a point for SEO. And also if an algorithm changes, then there will be no guarantee on investment you put in perfecting SEO. With this there is uncertainty of SEO benefits in generating traffic. But still on the long futuristic point of view, the SEO would largely be considered because so much brainstorming is needed to change algorithm every day for everyday kind of person in view.