Search Engine Optimization (SEO) is simply the process of increasing traffic or rank higher in searches by improving the quality of content by using keywords and cross link building etc. It is known to target organic traffic in place of paid traffic through various SEM practices. Generally, simply to handle but precisely difficult to master as you need to understand how search engines computer based algorithms work. As sometimes various search engines use to change their algorithm 500 times in a year which is approximately 1.5 times a daily. But S.E.O benefits in generating traffic preferably used by webmaster because of its improvement in finding.
On and Off Page Factors
There are two types of factors on various search engine decides which page to rank higher. One is On Page Factors which is all about content and Off Page Factors which is about cross link building etc. Cross linking between various pages of the same website can produce more links to important pages to improve its visibility. Writing well formatted content frequently that contain keyword can be a factor in S.E.O benefits in generating traffic. Regular update in content with time to time can bring more traffic to a page.
“Invisible” On Page SEO
Addition of related keywords to a web page’s metadata, along with the title tag and meta description will tend to develop the relevancy of a site’s in search engine database resulting in more traffic. Proper well-structured URL and domain via multiple URLs using the approved link element or via 301 redirects can be a fundamental to link popularity in score.
Explosion of Mobile Industry in recent times
In recent times search engine is giving more priority to the below elements for SERP:-
- Page Speed
- Mobile Compatibility
- HTTPS version(Secure Site)
- AMP(Accelerated Mobile Pages)
SEO benefit in generating traffic is nice and can generate adequate return on investment. However, it focuses more on relevance than prominence which is a break of a point for SEO. And also if an algorithm changes, then there will be no guarantee on investment you put in perfecting SEO. With this there is uncertainty of SEO benefits in generating traffic. But still on the long futuristic point of view, the SEO would largely be considered because so much brainstorming is needed to change algorithm every day for everyday kind of person in view.